About

Loren Wells established BonWorth in 1966. His business, which started in Hendersonville, North Carolina, became a well-loved outlet store across the country selling clothes for women in their 50s. As America's favorite mother-daughter store, the company continues to be a nationally recognized retailer of quality women's fashion for over 40 years. Despite the changes in clothing trends, the business continues to provide clothes that prioritize style and comfort with Specialty Store Service, Department Store Fashions at Outlet Prices, beyond the products they offer customers, the business also offers career opportunities for women. Over 97 percent of the company’s employees are women, making it one of the most women-friendly businesses in the country with over 48% of them over retirement age

Before its resurgence in the retail industry, BonWorth went through some challenges following the U.S. economic crisis. In 2013, Loren Wells sold the business to new management. The new management led by Gurusankar Gurumoorthy has built on Loren Wells legacy while upgrading technology, product and management saving more than 500 jobs. While reinventing the company to be modern in its outlook the company is deeply traditional in its thought. Through its many highs and lows, BonWorth's success story is one that suits an iconic American brand.